SO ALLURE

The brand bears the name of a noun whose translation means "gait", "carriage". Meaning with a thousand meanings because, reflected in the beholder, Allure indicates a reference to a good-looking person. Of French orientation, but very Italian in origin, the brand born in 2009 from an idea of Sonia Maccaferri follows the line of an elegant and refined style. Games of volume , patterns, anomalies enhance the personality of the wearer thanks to precious materials that they give absolute exclusivity .

It's a sensorial experience with head quarters in Bologna, the one that I know Allure handed down in the succession of collections: oversized sweaters with a grunge soul, trousers with glittery fabrics, feathered outerwear. Tulle , georgette and satin in shades of powder pink, black and denim give life to a rainbow of soft and bright colours, mixed perfectly together in an almost daring way. A mix of new personalities that live in the "allure" of the brand.

The style winks at lace lace white, shirts with large fluorescent bows , double-breasted jackets in pastel shades and jumpsuits that recall looks for a desert safari in style. Impossible to resist the charm of the creations of designer Maccaferri who has made transparencies and lace the must have of the brand. In this way the sensuality finds free rein in the country look dominated by light fabrics and overlapped to give creativity and femininity to the taste of a woman who aspires to "look good". Why the fashion it is a personal taste also composed of the desire to show oneself to society as one is, the desire to attract, fascinate, without giving up a urban bon ton . So Allure defines a new frontier of the West: flowered dresses, bell-shaped and flounced skirts shine in the sun of a new stylistic spring.