DONDUP

Dondup: discovering the denim culture of equality

Dondup , founded in 1999 by the Berloni family, is an Italian company born in the hills of the Marche region. The brand, right from the start, outlined its manifesto by choosing three key values ​​which, from its origins to today, have never disappeared: originality, authenticity and spirit of innovation .

The idea that drives the creators of the brand – Massimo Berloni and Manuela Mariotti – is that of equality. It is no coincidence that the name Dondup is that of Dalai Lama Tibetan , who expressed the concept of equality among all people.

“All men are equal, race, color and creed mean nothing. What has value are the intentions and actions of each person."

Initially, Dondup jeans were the first to be offered on the market. The models are slim, essential but of excellent workmanship, with stitching capable of enhancing the silhouette and details that do not go unnoticed, such as the small metal D, logo and symbol of recognition. Among the most loved we cannot fail to mention in the beginning i flared jeans they low-waisted skinny .

The denim , therefore, is the starting point. The beginning has evolved and taken various forms. In addition to the others techniques and increasingly advanced composition and wash and ai very high quality fabrics , the brand has expanded its collection, which in addition to women's clothing also includes men's and children's clothing.

They are born from innovation and continuous research contemporary and experimental products . in fact, each collection includes glamorous and refined creations but also extremely particular and extravagant proposals.

In addition to jeans, therefore, in the catalog we find t-shirts Simple or logo dondups, different outerwear, come on trench to the coats at jackets in denim. There are elegant and casual clothes, sweatshirts and shirts and there is no shortage trousers with a masculine cut and Bermuda shorts. There collection is completed by accessories , especially creations embellished with the brand name, such as beanie hats and scarves.

Let yourself be won over by the latest Dondup women's collection: you can find it on Gold Boutique!