MADAME SHOUSHOU

The ancient splendor of Greece is a source of inspiration for collections of Madame Shoushou , a fashion house founded in the Hellenic Republic in 2011 by Elina Kordali , designer and owner of the maison. After studying fashion at the prestigious Marangoni institute in Milan and, following an enlightening trip to Barcelona where he was able to study styling at the IED University, Kordali flies back to Athens. It is here, in his city of origin that he gives life to the brand.A combination of explosive creativity mixed with refined fabrics and in detail processed .

The designer's mastery shows a lot of attention to the more spontaneous side of the feminine essence . Madame Shoushou's woman points to the magic of clothes in everyday life , without giving up passion and romance.

Since he created his first two at just 19 years old collections under the name of Babydoll, the designer has never lost the initial spirit that has always pushed her to create exclusive collections: "my greatest desire is to create a romantic, spontaneous, positive style and remain totally in love with what I do" . Dresses, blouses, skirts, jumpsuits, jackets and trousers describe it chic style and timeless of the maison.

Likewise muted shades pastel belonging to a fairytale world are contrasted with the warm colors of the earth, that heritage of cultural roots that Kordali remembers by paying homage to in each of his collections. She could be a princess like Grace Kelly or a modern heroine who could bear the name of any woman, as long as she is herself. This is what emerges from Madame Shoushou's unmistakable style: the designer does not care about the title of her family origins, what matters is how you feel wearing a beautiful dress . For this reason it would not be so impossible to see muses walking through the streets of modern cities and wonder which mythical tale they come from or whether they really belong to this era.